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Valspar Paint
We believed that Valspar had to stand for something bigger than well-painted walls. It had to stand for color - and how much experiencing color makes our lives better. One day, we found an intriguing number: Nearly 300 million people in the world are colorblind. If we could make them experience every color, we’d show everyone else that color appreciation is something people shouldn’t take for granted. At that point, though, solving colorblindness was unimaginable. Until, it wasn’t. After a lot of research, we found Enchroma, an optical lab that had just developed the first ever colorblind-correcting glasses. So we partnered with them and introduced Color For The Colorblind. The campaign was a success. By bringing color to the colorblind, we brought a greater appreciation of color to everyone.
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Color For The Colorblind - Case Film
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Color For The Colorblind - Short Documentary
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Posters
Posters for the colorblind was a series of special posters that specifically targeted the colorblind, made with colors the colorblind couldn’t see before. They were displayed on paint stores along with a pair of glasses and were designed using only the Valspar Colors that the colorblind have the hardest time seeing.
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