Olive Veronesi went viral after she was photographed holding a can of Coors Light and a sign that read, “I need more beer!!”. Her call for help worked, and through Coors Light we delivered 150 beers to the 93-year-old, who was holed up at home in Seminole, PA, because of COVID-19 pandemic.
Inspired to help more people, Coors Light asked us to create an online activation to give away 500,000 additional beers, so we created an initiative called America #CouldUseABeer.
To get in on it, all you had to do was to visit @CoorsLight on Twitter and tell the brand who deserves the beer and why, using the prompt in this tweet:
If your submission is chosen, that person will receive one free six-pack of Coors Light bottles or cans in the form of a rebate via PayPal on purchases between April 28 and June 1, 2020. Coors will cover receipts submitted by June 15 or until $1 million in redemptions are claimed (whichever comes first).
