It seems almost everyone these days is wearing some sort of fitness tracker on their wrist. Counting steps. Tracking every movement. But what about the lazy? The tired? The apathetic? Maybe the world is ready for a different type of Movement. Like A No-Movement Movement. We created the world’s first Inactivity Tracker, for Joe Boxer Pajamas. Like the FitBit, the Inactivity Tracker is a wearable device that connects to an app. Unlike the FitBit, it rewards users for doing nothing, allowing them to reach levels like "Couch Commander", "Cryogenic" and "You Rock!" The Inactivity Tracker was launched with an event at a Kmart store in NYC and it was also available for purchase online.
Joe Boxer Inactivity Tracker - Video Case
To promote it, we launched an hour-long film with some pretty epic inactivity. Why create an Inactivity Tracker if you're not ready to create the most-inactive-first-one-hour-ad ever? Welcome to the Joe Boxer Pajamas Lounger Games.