National Coffee Day
McDonald's wanted us to come up with a way to increase store traffic on National Coffee Day. So we looked at the current coffee consumption world rankings and the U.S. currenlty sits 20th. Well, that's just unacceptable. So we created a series of videos to encourage people to drink more coffee to help raise our ranking.
This campaign ran on Instagram, Twitter and Facebook. You'll see the 16:9 and Facebook versions here.
"Raise Our Ranking" (pre-launch)
"Drink Like a Finn" (launch day 1)
"Buy a Coffee for Someone Else" (launch day 2)
"The Results" (post-launch)
