In April 2013 FCB created the “Ship My Pants” commercial and made Kmart the most viral retailer on the planet racking up over 100 million views. The work included one of the top ten most viral ads of all time and the world’s first shoppable viral video.
In May, Kmart asked us for a commercial to follow up, so we delivered “Big Gas Savings”, which outperformed “Ship My Pants”.
