HOW IT WORKED?
These short gifs and social posts depict a fatigued, iron-deficient Cupid wreaking havoc on Valentine’s Day and creating missed connections everywhere he goes. Cupid is seen sleeping through potential meet-cutes, struggling to draw an arrow for a would-be couple, accidentally creating bad matches, and more. These snippets and gifs are live in digital banners targeting HCPs across the world wide web. By crafting a unique set of visual stories, we were able to break through the sea of more traditional Cupid content in February. Our attention-grabbing banners led HCPs to our unbranded website, where many were shocked to learn that up to half of their patient population could have iron deficiency.
