Each chapter starts with a photograph that’s obscured and as the reader understands more, they see more of our person living with bronchiectasis. From there, the 4 chapters contain design elements that help explore different themes throughout the bronchiectasis experience, such as searching for clues in a mysterious diagnosis or finding the bright spots in the darkness.
SEEN’s 13 custom fonts give each chapter a unique tone, and 18 hand-drawn illustrations reveal the bronchiectasis experience, from feeling isolated and alone to overcoming anxiety and rediscovering one’s voice.
With SEEN, we are furthering Insmed’s commitment to putting patients first by creating an invaluable resource for bronchiectasis patients that was made in collaboration with four patients whose experiences represent the very real ups and downs of living with this chronic disease.
